STRATEGIC MANAGEMENT IN THE ERA OF GLOBALIZATION: AN ANALYSIS OF KEY FACTORS CONTRIBUTING TO SUCCESS
Keywords:
strategy, strategic management, globalization, adaptation, success factors, enterprises, analysis.Abstract
In the era of globalization, strategic management plays a crucial role in ensuring the successful operation of companies. This article is dedicated to the study of key factors contributing to success in strategic management amidst global changes. Based on the analysis of current research, it examines the key aspects that influence the effectiveness of strategic management within the global economy.
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