THE ROLE OF STATE TELEVISION IN SHAPING THE IMAGE OF THE COUNTRY (THE CASE OF THE REPUBLIC OF UZBEKISTAN)
Keywords:
Role of state television, State broadcasting, National broadcasting, Television in shaping the image, Role of state TV, image of the country, Factors in broadcasting, International arena, TV and Radio of Uzbekistan, International Relations of NTRC, UWED, Diplomacy, Case of Uzbekistan, television in Central Asia, Modern televisionAbstract
In the context of globalization and digitalization, state television has become an important tool of public diplomacy, capable of influencing the international perception of a country. This article explores the role of state television in shaping a nation's image, analyzing key areas, successful examples of its application and innovative approaches in this field.
References
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Ivanov, A. The Role of State Television in Shaping the National Image in the Context of Globalization. // Media Sphere Journal, 2022, No. 3, pp. 45–56.
Petrova, E. Digitalization as a Factor in the Transformation of State Television. // Digital Communications Journal, 2021, No. 5, pp. 78–89.
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